Kapitalni.org


Case Study

KAPITALNI.ORG, the financial education portal


In 2015 our studio started cooperating with wonga.com to develop a financial education portal Kapitalni.org. To date (27.01.2016) our cooperation has resulted in, among other productions, 15 educational animations for Kapitalni. Here is one of them:

INFORMATION ABOUT ANIMATION


Animation technique: 2D

Running time: from 1:30 to 3:00 – depending on the duration of the ‘lesson’

Script: Maciej Zaręba and MU Animation

Illustrations and animation: MU Animation

Client: wonga.com

The guiding principles for our animation was to maintain the clearest possible form of animation to enable the project to fulfil its educational goals. All animations share a number of features.


LEFT SIDE


The action takes place on our viewer’s ‘virtual desk’. In the foreground there is an exercise book in which we illustrate the content of the lesson being read by the voice over.

The primary purpose of the left side is to communicate strictly technical information – the place for things like calculations and charts.


RIGHT SIDE


The right side serves to illustrate the content of the lesson in an attractive and slightly humorous way. This is also the playground of our protagonist – ONG. It is his ‘adventures’ that keep the viewer interested.


Stick-notes


Notes are written on colourful sticky notes around the exercise book. They usually contain the key information the viewer should take away from the lesson.


SOME OF THE LESSONS AVAILABLE ON KAPITALNI.ORG