An explainer videos are the quintessence of content marketing. It is a special short video form (usually a 2D animation) whose main purpose is to explain something, e.g. how a product or service works.
The topics of these kinds of animations varied widely, from explaining why we should spend holidays with our families instead of running around the shops, to explaining why a nearby power plant had installed new filters, to explaining how a new mobile application works.
We always strive to make sure that our explainers fit their audiences, therefore one of the main most important stages of production is work on the script and storyboard.